After Completing This Course You Will Be Able To
Build an effective and memorable landing page from scratch without using code
Understand the 3 main landing page types and know how to use them effectively
Persuade your site visitors to act using advanced psychological principles
Get into the hearts and mind of your customers by building users scenarios
Design high converting call to action (CTAs)
Incorporate standard web conventions in your designs
Use Scarcity to improve conversion rates for your page
Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features
How to perform a thorough landing page audit
About This Course
Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.
In this course you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this course today to transform the profitability and performance of your landing pages!
What You Will Learn
The fundamental principles of professional landing page design
Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
Know the conversion actions that are associated with common business models
Understand the AIDA sales funnel and the online decision-making process
The principles of readability and visual hierarchy in design
How to create trust, safety and credibility for your landing page
Mobile site layout in Unbounce
Why Learn With Isaac Rudansky?
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.
Who Is This Course For?
Web designers and developers
Anyone wanting to improve their landing page design skills
Anyone wanting to increase their conversion rates
All experience levels
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion